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Wednesday, May 28, 2008

A creative social process for evaluating creativity

Here's me working with my colleagues at Grupo Cuauhtémoc Moctezuma--the 10th largest brewery in the world, headquartered in Monterrey, Mexico. I led this group through a simulation of a new advertising review process--a crucial set of meetings involving presentations and reviews that determine which advertising ideas will actually be produced and put before the public. I like to think of this work as creating new social "social sculptures."