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Monday, March 24, 2008

Creativity in data analysis

One of the creative professional services I offer is the statistical analysis of data. Much of my graduate school training was coursework in advanced inferential statistics. The statistical analysis of data is normally considered to be a very dry, rational left brain activity, but I have found that there is a lot of use for creativity even here--both left brain and right brain creativity. I help companies bring new and more creative approaches to designing research, analyzing data, and finding insights in their consumer data.

Here's an example of some charts from some of my most recent statistical work. I used a statistical grouping technique called cluster analysis to help Initiative Media identify consumer groups who have different patterns of environmental attitudes and behaviors.