|Some of the work presented here is for sale on my Art Market webpage. Visit|
Saturday, May 31, 2008
Wednesday, May 28, 2008
A creative social process for evaluating creativity
Here's me working with my colleagues at Grupo Cuauhtémoc Moctezuma--the 10th largest brewery in the world, headquartered in Monterrey, Mexico. I led this group through a simulation of a new advertising review process--a crucial set of meetings involving presentations and reviews that determine which advertising ideas will actually be produced and put before the public. I like to think of this work as creating new social rituals...new "social sculptures."
Monday, May 26, 2008
Thursday, May 22, 2008
This is a wood-framed prototype for a set of metal-cubes-with-rocks I plan to make. I'm going to have to get my hands on a welder so I can make the cube from iron bars instead of wood. These 8x8x8-inch cubes would be "inverse cousins" to the cement blocks that Janice and I made a few years ago.
Monday, May 19, 2008
Saturday, May 10, 2008
Informal public exhibition of some of my recent work...including my first "underground art" display.
Monday, May 5, 2008
Saturday, May 3, 2008
Evaluating advertising concepts
Companies ask advertising agencies to think up ideas for new ads for the company's product(s). The company reviews these ideas and decides which ones to produce and put on TV. This is a very challenging process: the left-brain people at a left-brain company judge right-&-left-brain ideas from right-brain people at a right-brain company. It's a delicate dance, difficult to do well and prone to flawed judgment and friction. This proposal outlines my best ideas for how to choreograph a brilliant dance--proposal for Grupo Cuauhtémoc Moctezuma, a major Mexican brewery based in Monterrey.